Play Studies

The library of the most interesting plays on Mars. Every one starts with a question a company could not answer on Earth.

The play it became, and what was seen. Growing with every afternoon.

  1. Execution of Potential
    Execution of Potential

    Do we launch Cage Games?

    SeenThey launched it. Tipsport Cage Game, June 2026: the crowd voted live and changed the fights, 25 000 people watched, and the second one is already set for Brno in November.

    OKTAGON MMA

  2. The Banking Funeral
    The Banking Funeral

    Would our customers miss us if we disappeared?

    SeenIt was not the products. The true value the bank gives its customers is now the cornerstone of its 2030 strategy.

    Raiffeisen Bank

  3. Masaryk of Today
    Masaryk of Today

    What does a leader look like today?

    SeenThree words the leaders of the country chose for the next era of leadership. Humor. Ambition. Courage.

    Forbes Czech Republic

  4. A Protest Against Brand Death
    A Protest Against Brand Death

    What is our brand worth to the people who built it?

    SeenA new positioning for a challenger that had quietly grown into the incumbent.

    O2 Slovakia

  5. The Boat Party You Can't Pay For
    The Boat Party You Can't Pay For

    What holds us together at full intensity?

    SeenThe most critical leadership decision the company had faced in years was made after this play.

    TV Markíza

  6. Number One for the Young
    Number One for the Young

    How do we stay the number one media house for the young?

    SeenA partnership. NextGen Play was born on that stage.

    The Mag

  7. The Trust Machine
    The Trust Machine

    Do we believe we can make it?

    SeenThe foundation of a new vision for the company, built from every partner's belief.

    Direct Group

  8. Croissant for Everyone?
    Croissant for Everyone?

    How do we double growth in two years?

    SeenGrowth hides behind one big strategic decision. Sell one exceptional thing to everyone, or everything to one.

    EY

  9. Kingdom for a Punch in the Face
    Kingdom for a Punch in the Face

    Do we have the guts to conquer Europe?

    SeenA new vision for the company was born on stage: Face your fear.

    OKTAGON MMA

  10. The Twelve Chihuahuas of Presence
    The Twelve Chihuahuas of Presence

    How do we stay present in a world of AI?

    SeenPresence is the one thing the machine cannot bring to a team. HR took the play home as the tool for it: trust, presence and energy for teams where AI now does the rest.

    Hitachi

What they said the next morning

“The power of this format lies in its ability to shift perspectives. It allows your people to break free from established patterns of thinking. The result is incredible.”
Radka Dohnalová, Founder and CEO, ATAIRU
“Genius at its best. One of the most profound ways to break open corporate thinking!”
Vik Maraj, Unstoppable Conversations
“Direct Group flies forward today partly because we dreamed on Mars.”
Pavel Řehák, CEO, Direct Group
“Life in a company runs unbelievably fast. Mars helped our team stop for a moment. Sometimes that is the best thing you can do to move forward.”
Igor Tóth, CEO, O2 Slovakia
“A team under pressure that barely talked to each other turned into a group of people who laughed, shared, and realised they are incredible personalities.”
Lenka Veselá, MSD
“Great and healing for the company and our people.”
Ondřej Novotný, co-founder, OKTAGON MMA
“The experience opens new perspectives. It either confirms what you believe or shows you a different reality.”
Alexandra Lobkowicz, House of Lobkowicz
“You put down titles, ego and the masks you learned, and you go deep. It gave me completely new thoughts and a view of things I had not seen before.”
Raul Rodriguez, Dajana Rodriguez
“Absolutely crazy, bizarre, interesting, creative, provocative and inspiring.”
Pavol Neruda, OKTAGON MMA
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What do you need to see?

Enter the question you need to answer on Earth. See how it can be played on Mars.

14 Oct 2026
Play Studies | Stage on Mars