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Play Studies

The library of the most interesting plays on Mars. Every one starts with a question a company could not answer on Earth.

The play it became, and what was seen. Growing with every afternoon.

  1. Would our customers miss us if we disappeared?

    The Banking Funeral

    The bank is dead. Customers arrive one by one to deliver the eulogies. The board sits in the front row and listens to what is actually missed.

    Seen

    It was not the products. The true value the bank gives its customers is now the cornerstone of its 2030 strategy.

    Raiffeisen Bank

  2. What does a leader look like today?

    Masaryk of Today

    200 CEOs at the Forbes summit, the first president's real chair on stage. They played who is allowed to sit in it, and what he would have to bring.

    Seen

    Three words the leaders of the country chose for the next era of leadership. Humor. Ambition. Courage.

    Forbes Czech Republic

  3. What happens when the robots arrive?

    The Robotic Dog Unboxing

    The team unboxes a robot dog on stage. Somebody has to feed it, somebody has to train it, and somebody is replaced by it.

    Seen

    Where world-class human developers end and AI begins. The strategic fit STRV builds on today.

    STRV

  4. Do we launch Cage Games?

    Execution of Potential

    Cage Games on trial. Every executive names its potential out loud, the defence and the prosecution play it out, the king decides.

    Seen

    They launched it. Tipsport Cage Game, June 2026: the crowd voted live and changed the fights, 25 000 people watched, and the second one is already set for Brno in November.

    OKTAGON MMA

  5. What is our brand worth to the people who built it?

    A Protest Against Brand Death

    The brand is cancelled. The people who built it take to the street and hold a demonstration against its own owners.

    Seen

    A new positioning for a challenger that had quietly grown into the incumbent.

    O2 Slovakia

  6. What holds us together at full intensity?

    The Boat Party You Can't Pay For

    The whole leadership of Markíza on one boat, the storm included. Somebody has to steer, and everybody finds out who.

    Seen

    The most critical leadership decision the company had faced in years was made after this play.

    TV Markíza

  7. How do we stay the number one media house for the young?

    Number One for the Young

    The Mag's whole crew on the round stage, playing their own audience: the ones who stay, the ones who leave, the ones who never came.

    Seen

    A partnership. NextGen Play was born on that stage.

    The Mag

  8. Do we believe we can make it?

    The Trust Machine

    The company is a machine that runs on belief. Every partner has to step inside it and add, out loud and in front of the others, what they truly believe.

    Seen

    The foundation of a new vision for the company, built from every partner's belief.

    Direct Group

  9. Do we have the guts to conquer Europe?

    Kingdom for a Punch in the Face

    A kingdom and a throne. One by one, every member of the team steps up to the owner to show how much guts they have and why they should rule the future OKTAGON kingdom. One of them punched the king in the face. He got the kingdom.

    Seen

    A new vision for the company was born on stage: Face your fear.

    OKTAGON MMA

  10. How do we build a stronger future?

    It Takes Everyone's Strength to Untangle the Future

    The board of the biggest Czech bank on Mars, tangled: every idea and every action is a hand holding another. The knot comes undone only when each person uses their own strength and everyone moves together.

    Seen

    The future is built only when everyone pulls together. It led to further work on the #silnejsi brand platform.

    Česká spořitelna

  11. How do we stay present in a world of AI?

    The Twelve Chihuahuas of Presence

    Twelve chihuahuas on one stage. Hitachi's HR team, people who spend their days with decks and AI agents, find out what presence looks like when there is nothing to hide behind.

    Seen

    Presence is the one thing the machine cannot bring to a team. HR took the play home as the tool for it: trust, presence and energy for teams where AI now does the rest.

    Hitachi

What they said after

“The power of this format lies in its ability to shift perspectives. It allows your people to break free from established patterns of thinking. The result is incredible.”
Radka Dohnalová, Founder and CEO, ATAIRU
“Genius at its best. One of the most profound ways to break open corporate thinking!”
Vik Maraj, Unstoppable Conversations
“Direct Group flies forward today partly because we dreamed on Mars.”
Pavel Řehák, CEO, Direct Group
“Life in a company runs unbelievably fast. Mars helped our team stop for a moment. Sometimes that is the best thing you can do to move forward.”
Igor Tóth, CEO, O2 Slovakia
“A team under pressure that barely talked to each other turned into a group of people who laughed, shared, and realised they are incredible personalities.”
Lenka Veselá, MSD
“Great and healing for the company and our people.”
Ondřej Novotný, co-founder, OKTAGON MMA
“The experience opens new perspectives. It either confirms what you believe or shows you a different reality.”
Alexandra Lobkowicz, House of Lobkowicz
“You put down titles, ego and the masks you learned, and you go deep. It gave me completely new thoughts and a view of things I had not seen before.”
Raul Rodriguez, Dajana Rodriguez
“Absolutely crazy, bizarre, interesting, creative, provocative and inspiring.”
Pavol Neruda, OKTAGON MMA
1 / 9

What do you need to see?

Enter the question you need to answer on Earth. See how it can be played on Mars.

05 Oct 2026
Play Studies | Stage on Mars