Brand Play

Featuring Michal Pastier

20 November 2026Prague

Book your spot Michal Pastier

What will you build your brand on?

Most brands say ten things. People remember one. Bring yours to Mars and play it out. You leave knowing which one.

Program

9:30
Opening
10:00 to 12:00
Every brand on stage. We look for its greatest value.
12:00 to 12:30
Lunch
12:30 to 14:00
Michal Pastier's Yellow Book, played out. We look for your brand's ‑NESS.
14:00 to 15:00
The One Thing. Everyone steps on stage and names the one thing they will build their brand on.

Play Menu

Examples. Every play is built around your question.

The Triangle of Value
Where is your brand's greatest value?
Attention, identity and value on one triangle. Everyone plays with their own brand on stage.
The 3 Billboards
Your brand gets three billboards across the city. What is on them?
Three players hold them up. You watch which one people stop at.
The Yellow Executioner
Every brand pitches its ‑NESS. Only one stays alive. Is it yours?
Michal Pastier, in the role of the ruthless Brand King, picks the best ‑NESS. The rest are executed.

On stage with you

Milan Šemelák

Founder of Stage on Mars, creator of Systemic Play and CreateValue. Hundreds of brands, from Starbucks and Google to O2. Twenty years on one question: what value do people actually buy?

Michal Pastier, special guest

Author of The Yellow Book of Brand Building. 250 brands, from Exponea and Slido to Berlin Brands Group. Top 100 European innovators, a Forbes cover, Cannes Young Lions. For one day his methods become plays.