People come to Mars to imagine new ways forward.
Plays
A series of plays designed for those who dare to blow up business as usual—uncovering and naming the vision that unites, inspires, and drives everything forward. The one thing that makes people believe, innovate, and buy into the story of a brand.

Reviews!

"It unified us and gave us confidence."
Zdenek Smejkal, ML Moran
"The power of this format lies in its ability to shift perspectives. It allows your people to break free from established patterns of thinking. The result is incredible."
Radka Dohnalová, Atairu
"It was great, unifying, and healing for our company."
Ondra Novotný, Oktagon MMA
"Dark. Distrust. Question Marks. Theatre. Play. Goosebumps. Symbiosis. Euphoria, Clarity."
Martin Krušina, Fameplay
1/4

Vision on Mars

A unique process designed to distill and name the vision—the driving force that inspires belief, moves customers to buy, and guides the organization in how to think and act. An experimental and experiential quest where the entire team plays, creates, and unifies their perspectives—together.

Playmaker: Milan Šemelák
PROFILE

Why?

To define a North Star that guides critical decisions. To define a company’s culture. To build a brand. To ensure every team member understands and believes in the journey ahead. To connect people in extraordinary ways.

The Process

  • We meet for the first time—to align on the essential question, goals, and desired outcomes. Setting the stage for exploration and assembling the right team.
  • A session designed to draw out the most essential questions for your business from everyone. No answers are allowed—only questions. Using our design tools, we encourage everyone to seek, ask, and counter-ask anything they deem important for the future of their work and company. This session usually takes 90 minutes.
  • In five hours, we will travel to Mars and back. We step onto the stage—a real, physical space that lies beyond our comfort zones. Here, we transform questions into plays. Direction is suggested, the cast is chosen, and the scene is set. In real-time, your question is enacted, produced, and experienced. Voluntary play serves as the gateway to harnessing the most potent creative force: collective creativity.
  • Back on Earth, we dive deep into the experiment—reviewing perspectives and ideas we’ve uncovered. Everyone is invited to distill and define their own version of the company’s vision—and their role within it.
  • The result of our collective search—distilling everyone’s inputs, ideas, directions, and insights. The final narrative emerges as a bold manifesto—a North Star to rally around. More than just a document, it’s a catalyst for change, guiding how you think, act, and evolve with purpose and clarity.

Who guides the mission?

Milan Šemelák, creator of Stage on Mars and the CreateValue. method, has worked with hundreds of brands across Central Europe, London, Singapore, and the US. Get ready—he will challenge you. Hard.

Who and why?

  • Direct Group To articulate the essence of a growing business.
  • Oktagon MMA To find what's needed for European expansion.
  • Forbes To explore how to 10x revenue.
  • Mall.tv To find a new brand name.
  • House of Lobkowicz To explore what a modern noble family is.
  • Lasvit To explore how to become a global superbrand.

Any questions?

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