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One sentence to change the game.

A series of plays that go beyond strategies, visions, and big words. The goal: to uncover one essential sentence—a single, defining truth that captures the essence of your organization, unites its people, and attracts the right audience.

Reviews!

"It unified us and gave us confidence."
Zdenek Smejkal, ML Moran
"The power of this format lies in its ability to shift perspectives. It allows your people to break free from established patterns of thinking. The result is incredible."
Radka Dohnalová, Atairu
"It was great, unifying, and healing for our company."
Ondra Novotný, Oktagon MMA
"Dark. Distrust. Question Marks. Theatre. Play. Goosebumps. Symbiosis. Euphoria, Clarity."
Martin Krušina, Fameplay
1/4

What?

A unique process designed to uncover and experience the essence of what a business or brand is built upon. Step by step, it breaks down everything you know about the company, distills its core truth, and captures it in a single defining sentence—empowering every team member to truly connect with and live that essence.

Playmaker: Milan Šemelák
PROFILE

Why?

Articulate and own your North Star: a clear, inspiring guide that defines your culture, aligns creativity with consistency, and drives innovation, product development, sales, and hiring—anchoring everything to your brand's essence.

The Process

  • We meet for the first time. To align on the essential question, goals, and desired outcomes. Setting the stage for exploration.
  • A session designed to draw out the most essential questions for your business from everyone. No answers are allowed—only questions. Using our design tools, we encourage everyone to seek, ask, and counter-ask anything they deem important for the future of their work and company. This session usually takes 90 minutes.
  • In five hours, we will travel to Mars and back. We step onto the stage—a real, physical space that lies beyond our comfort zones. Here, we transform questions into plays. Direction is suggested, the cast is chosen, and the scene is set. In real-time, your question is enacted, produced, and experienced. Voluntary play serves as the gateway to harnessing the most potent creative force: collective creativity.
  • Back on Earth, everything we’ve experimented with, explored, and challenged is distilled into a compelling narrative. This narrative unifies and inspires and sets your organization apart.
  • The final narrative arrives as a bold manifesto—a North Star to rally around. It’s not just a document; it’s your catalyst for change, guiding how you think, act, and evolve with purpose and clarity. It all revolves around one sentence—the one that defines your greatest value, your core essence.

Who leads the mission?

Milan Šemelák, creator of Stage on Mars and the CreateValue. method, has worked with hundreds of brands across Central Europe, London, Singapore, and the US. Get ready—he will challenge you. Hard.

Who and why?

  • Direct Group To articulate the essence of a growing business.
  • Oktagon MMA To find what's needed for European expansion.
  • Forbes To explore how to 10x revenue.
  • Mall.tv To find a new brand name.
  • House of Lobkowicz To explore what a modern noble family is.

Any questions?

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